Puente pricing, translated for the founder
What Puente could actually sell La Pasadita beyond a nicer website
The site is the front door, but the real value is turning Google/Facebook attention into menu views, route taps, WhatsApp conversations, and cleaner banquet/event inquiries.
The point of this $ page
This is not just “which package sounds useful?”
Each tier below explains what Puente would actually do for La Pasadita, what value it creates, which add-ons make sense, and what we should avoid promising until the owner confirms details.
Tap a tool to understand it
Technology stack we could use for La Pasadita
These are not random buzzwords. Each item below says what the tool is, which pain point it solves for this business, and whether it should be included, passed through, added on, or custom quoted.
Local visibilityGoogle Business ProfileThe Google listing that shows reviews, hours, photos, menu links, calls, and directions.
Specific use case
For La Pasadita, this is likely one of the biggest drivers of calls and route taps. Puente should clean up hours, menu/service links, photos, and review prompts so Maps traffic lands somewhere useful.
Where it fits
Basic included; deeper optimization in Standard/Premium
Cost model
Free tool; Puente charges for setup/management
Caution: Do not promise ranking increases; measure calls, route taps, and profile actions.
MessagingWhatsApp Business AppThe free business version of WhatsApp with labels, greeting messages, away messages, and quick replies.
Specific use case
Use quick replies for menu, hours, location, and event questions so staff can answer faster without full automation.
Where it fits
Basic/Standard included setup
Cost model
Free app; Puente setup/configuration included
Caution: Staff still has to respond; this is not an AI bot.
Forms / intakeTally or FilloutSimple forms that collect structured information and send it to Sheets, email, or a CRM.
Specific use case
A banquet/event inquiry form can ask date, people count, service type, pickup/delivery, and contact info before staff replies.
Where it fits
Standard; Premium if connected to CRM/automation
Cost model
Free tiers usually enough to start; paid plan pass-through if needed
Caution: Keep forms short or customers will abandon them.
Lightweight CRMGoogle Sheets or AirtableA simple database/table to track leads without building custom software.
Specific use case
Track event inquiries: New, contacted, quoted, won, lost, follow-up date.
Where it fits
Standard/Premium
Cost model
Free/low-cost to start; paid Airtable seats pass-through
Caution: Not a full restaurant POS or order management system.
OrderingGloriaFood or WhatsApp ordering handoffA lightweight online ordering/reservation widget, or a simpler Puente-built flow that hands orders to WhatsApp.
Specific use case
Useful only if La Pasadita can operationally handle online pickup, reservations, or event requests.
Where it fits
Premium module or Standard add-on
Cost model
Setup included only if simple; third-party fees/pass-through if any
Caution: Bad operations can hurt reputation; do not turn on ordering unless staff can fulfill it.
Social contentMetricool / Meta Business SuiteTools for scheduling Instagram/Facebook/Google posts and seeing basic performance.
Specific use case
Schedule weekly specials, holiday/event promos, and Google Business posts using approved photos/menu items.
Where it fits
Premium or paid social add-on
Cost model
Meta is free; Metricool paid plans should be pass-through/add-on
Caution: Social management is labor-heavy; do not include unlimited posting in low tiers.
PaymentsStripe / Conekta / Mercado Pago linksPayment links for deposits or prepaid events without building full e-commerce.
Specific use case
Could collect a banquet/event deposit after staff confirms details.
Where it fits
Premium add-on or Custom
Cost model
Payment processor fees pass through to business
Caution: Do not take deposits until refund/cancellation rules are clear.
AIAgentic FAQ / event intakeA constrained assistant that asks approved questions and escalates to humans.
Specific use case
Can answer basic hours/menu/event questions and collect missing event details, but should not quote price or availability by itself.
Where it fits
Premium add-on or Custom
Cost model
Tool/API costs pass-through or bundled only with revised pricing
Caution: Requires approved menu, rules, and human fallback.
Good first stepBasic / Presence
$3,999 MXN setup$499 MXN/moBest if they only want a polished mobile page that makes them easier to find and contact.
Value proposition for this business
Makes La Pasadita look credible from a phone: hero, location, hours/contact, a simple menu/services section, WhatsApp, and Maps.
What Puente would deliver
- Mobile landing page
- WhatsApp + call + Maps CTAs
- basic menu/services section
- photo/gallery slots
- minor monthly maintenance
Specific business problem it solves
- Replace scattered public info with one clean page
- Help customers decide whether to call or visit
- Show buffet/menu/event info without relying only on social posts
Relevant add-ons / upsells
- Social media post templates
- menu update add-on
- extra photo/gallery refresh
Do not oversell: No guided event intake, no automated FAQ, and no structured follow-up workflow.
RecommendedStandard / Growth
$6,999 MXN setup$899 MXN/moBest if the owner wants more calls/messages and cleaner requests, not just a prettier page.
Value proposition for this business
Adds conversion structure: menu/services, event inquiry flow, better CTAs, and a page designed to move people from browsing to contacting.
What Puente would deliver
- Everything in Basic
- multi-section menu/service page
- event or banquet inquiry flow
- stronger mobile conversion layout
- monthly content/update rhythm
Specific business problem it solves
- Ask event leads for date, people count, service type, and contact info
- Make menu/specials easier to scan
- Give Stephanie a stronger demo: ‘this is how customers would message you’
Relevant add-ons / upsells
- Agentic FAQ responder for menu/event questions
- weekly special/social package
- review/request follow-up templates
Do not oversell: Does not automatically quote price or availability unless staff approves rules/data.
If they want a growth systemPremium / Motor
$12,990 MXN setup$1,899 MXN/moBest if La Pasadita wants ongoing campaign/content support plus automation around events, reviews, or repeat customers.
Value proposition for this business
Turns the site into a lightweight marketing engine: campaigns, lead capture, follow-up, content refreshes, and potential AI-assisted intake.
What Puente would deliver
- Everything in Standard
- campaign landing sections
- lead capture/follow-up structure
- deeper analytics/reporting
- more ongoing content support
Specific business problem it solves
- Seasonal/event promos
- banquet/catering lead tracking
- repeat-customer WhatsApp/social campaigns
Relevant add-ons / upsells
- AI event intake assistant
- social media package
- photo/menu refresh package
Do not oversell: Still requires owner-approved menu, prices, event rules, and staff handoff.
Low-commitment optionLaunch / One-time
$5,999 MXN one-time$0 MXN/moBest if they want a fixed page and do not want a monthly plan yet.
Value proposition for this business
A one-time version of a Basic-style presence page with limited edits after launch.
What Puente would deliver
- One-time mobile page
- basic contact/menu/location
- 3 minor edits in first 90 days
- then $500 MXN per minor edit
Specific business problem it solves
- Useful if they need a simple link for Google/Facebook/WhatsApp
- Good entry point before upgrading to guided inquiries
Relevant add-ons / upsells
- Paid edits
- social template pack
- upgrade to monthly plan later
Do not oversell: No ongoing updates, automation, content rhythm, or monthly optimization.
Automation / agentic opportunity
Possible future AI: a menu/event FAQ assistant that asks for date, people count, pickup/delivery needs, and passes a complete request to staff. Feasibility is medium because it needs approved menu/event rules and human confirmation.
This is useful as an upsell conversation, but it should be framed as conditional: we need approved data, rules, and a human handoff before agentic responses can safely answer for the business.
What to ask before selling the solution
Confirmation checklist
Use this as the owner conversation guide: the more they confirm, the more confidently we can recommend Standard, Premium, social add-ons, or agentic responding.